Seems like the pet industry events in the United Kingdom are in for a very bright future, as new reports do show that the total amount of spending on pet care purposes in the country is projected to attain an ultimate record high of £4.6 billion by the end of the year 2015; this a projected 3% increase in comparison to 2014 and a generally significant growth of 25% since the year 2010, adds the reports.

The United Kingdom’s consumers did allocate £3.71 billion of the near £4.6 billion spent in 2014 to purchase pet food and an extra £1 billion on non-food items for example pet grooming, clothes, day care, and toys; expenses that generally portray the on-going trend of the much emphasis on humanisation of pets in the country and consequently a bright future for pet industry events. Gina Westbrook who is a director of strategy briefings at the Euromonitor was once quoted in an interview with The Telegraph saying that pet owners are increasingly taking care and treating their dogs, cats and even other small mammals as members of their family, he further emphasised on the opportunity of commercialising this developing new trend into a wide range of goods and services; be it investing in dog beer or cat counselling or rather pet weddings and social pet working , which can gain quite successful mileage for any company that can position itself properly to gain absolute credibility among this rising demographic.

According to director Gina Westbrook, there are generally three types of pet owners:

The mainstream humanisers, who do account for approximately two-thirds of the pet owners and they do opt for the reliable premium pet brands

The anti-humanisers, who do make up of about 20%-30% of the pet owners. They do opt for the smaller and ethical brands over the rather large corporations (they are also more likely to use raw, wild or organic diets on their pets)

The extreme humanisers who do make up of roughly 5% of the pet owners. They prefer to view their pet as a kind of accessory or a substitute of a child substitute. They spend money on trendy designer outfits, for exercise activities and for extreme grooming treatments.

There are quite a number of reasons causing this humanisation, she said. “On one hand, more and more people are getting single and thus increasingly lonely, living in a more ‘dehumanised’ society while on the other hand; there is also the presence of the DINKS factor “Double Income No Kids”. Couples do delay when it comes to marriage and also the first child thus pets are often the alternative for showering their love and affection. In a number of emerging markets, splashing money on one’s pets is the new form of flaunting status and it is also a reflection of the wide westernisation influence.”

Two-thirds of the animal owners consider their pets to be beloved members of their family, this is according to data by the Euromonitor, and the humanisation trend is also expected to continue into the foreseeable future, thus a positive projection for pet industry events as pets are now given much attention.